ClipBucket has a Player Ads Manager module to set ads in the player. This module is very vital for the AVOD platform. AVOD refers to advertising, or ad-based, video on demand, and is free to consumers. However, viewers will have to sit through advertisements, during watching a video. Premium content owners rarely use AVOD as it generates lower revenue than SVOD and TVOD. Examples of major AVOD platforms are YouTube, Dailymotion, and Tune.pk
AVOD ads are broadly categorised into three categories: Pre-Roll (Ads inserted prior to the video content starting) Mid-Roll (Ads inserted within the main video content) Post-Roll (Ads inserted after the video content has finished)
Player Ads Manager supports 2 types of ad delivery in HTML5: plain VAST (Video Ad Serving Template – samples) and Google IMA (Interactive Media Ads ) networks.
The Google Interactive Media Ads (IMA) enables publishers to display linear, nonlinear, and companion ads in videos. Supports VAST 2, VAST 3, VMAP. IMA enables ad requests to:
The Google Interactive Media Ads (IMA) enables publishers to display linear, nonlinear, and companion ads in videos. Supports VAST 2, VAST 3, VMAP. IMA enables ad requests to: